Recommended Tools

Tools Every Ecommerce Owner Needs

Handpicked tools we actually use and recommend. No fluff — just what helps your store rank, convert, and grow.

Some links on this page are affiliate links. We may earn a commission at no extra cost to you.

Hosting

If you're on WooCommerce, your hosting is everything — speed, security, and uptime all depend on it.

Rocket.net

Our Top Pick

Managed WordPress hosting built specifically for WooCommerce. Blazing fast, fully managed security, and optimized out of the box. The host we use for every store we build.

Plans from ~$30/monthLink coming soon

Ecommerce Platforms

Where your store lives. Shopify is easiest for DIY — WooCommerce gives more control when built professionally.

Shopify

Best for DIY

The easiest way to launch an online store yourself. Handles hosting, checkout, and payments out of the box. Best for owners who want simplicity.

Free 3-day trialTry Shopify Free

WooCommerce

Free plugin for WordPress. More flexible than Shopify — no monthly platform fee. Best paired with Rocket.net hosting for a fast, professional store.

Free pluginGet WooCommerce

SEO Tools

See exactly how your store ranks, what keywords to target, and what competitors are doing.

Google Search Console

Free & Essential

Free tool from Google that shows how your store appears in search results, which pages get clicks, and what's broken. Every store owner needs this.

Completely freeSet Up Free

Semrush

Best for SEO

Find the exact keywords your customers are searching for, spy on competitors, and track your rankings week by week. The industry standard for ecommerce SEO.

7-day free trialLink coming soon

Scrippt Free Site Audit

Built by Us

Run a free speed and performance audit on any page of your store. Instantly see what's slowing you down and hurting your rankings.

Free — no signupRun Free Audit

Email Marketing

Your email list is the one audience you actually own. These tools help you build it and sell to it.

MailerLite

Best Free Option

The best free email marketing tool for store owners just starting out. Includes automations, landing pages, and forms — all free up to 1,000 subscribers.

Free up to 1k subscribersLink coming soon

Klaviyo

Best for Growth

The go-to email platform for serious ecommerce stores. Connects directly to Shopify and WooCommerce to send automated emails based on shopping behavior.

Free up to 250 contactsTry Klaviyo

Design & Visuals

Great product images and graphics build trust and increase conversions.

Canva

Easiest to Use

Design product banners, social posts, and store graphics in minutes — no design experience needed. Drag-and-drop with thousands of ecommerce templates.

Free plan availableTry Canva Free

Analytics

Know exactly where your store traffic comes from and what visitors do once they arrive.

Google Analytics 4

Free & Essential

Free analytics from Google. Track where your visitors come from, which products they view, and where they drop off before buying.

Completely freeSet Up Free

Hotjar

See recordings of real visitors using your store. Heatmaps show exactly where people click, scroll, and get confused — so you know what to fix.

Free plan availableTry Hotjar Free

Free Resource

The Ecommerce SEO Starter Checklist

5 things every ecommerce store owner should fix today to start ranking on Google — no technical experience needed.

No spam. Unsubscribe anytime.