Question 1

What is the Store Health Score?

Accepted Answer

The Store Health Score is a 20-question self-assessment that evaluates your ecommerce store across four areas: SEO, content quality, site speed, and conversion optimisation. It takes about 2 minutes to complete and gives you a score out of 100 along with your top 3 priority improvements.

Question 2

What areas does the assessment cover?

Accepted Answer

The 20 questions cover four categories: SEO (meta tags, schema, sitemap, internal linking), Content (product descriptions, blog, FAQs, imagery), Speed (hosting, caching, image optimisation, Core Web Vitals), and Conversion (trust signals, checkout flow, mobile UX, abandoned cart recovery).

Question 3

Is this specific to WooCommerce stores?

Accepted Answer

The assessment is designed with WooCommerce in mind, but most questions apply equally to Shopify, BigCommerce, and other ecommerce platforms. The recommendations focus on universal best practices that improve any store's performance.

Question 4

How often should I run this assessment?

Accepted Answer

Run it monthly to track your progress. After you implement your top quick wins, re-run the assessment to see which areas have improved and identify new priorities. It only takes 2 minutes, so it's worth making it part of your monthly store maintenance routine.

Question 5

What score should I aim for?

Accepted Answer

Above 70 means your store is in decent shape with targeted improvements needed. Above 85 means you're well-optimised and only fine-tuning is left. Below 50 usually means there are foundational issues — missing meta tags, slow hosting, no product descriptions — that are significantly limiting your growth.

Question 6

What happens after I complete the assessment?

Accepted Answer

You'll see your score out of 100, a breakdown by category, and your top 3 prioritised quick wins. Each quick win includes a plain-English explanation and the impact you can expect from fixing it. You can also book a free strategy call to go through your results in detail.

Store Health Score

20 quick questions

Low score? We can fix that.

Frequently asked questions

Store Health Score

20 quick questions

Low score? We can fix that.

Frequently asked questions

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